SAPPHO New Paradigm

SAPPHO New Paradigm is a Canadian organic makeup line created by Emmy-nominated makeup artist JoAnn Fowler who has 30+ years of experience in Film/TV (she did the makeup for the cast on the L-word!). Formulated for performance while caring for the skin, their products are enriched with phytonutrients and antioxidants that nourish the skin, and offer a natural look for real life and on camera

SAPPHO truly stands out through their unwavering commitment to ultra-clean formulations, transparency and a deeply ingrained sustainability ethos. In addition to holding PETA-certified Vegan and Cruelty-Free certifications, they have taken strides in surpassing even the exacting benchmarks of clean beauty by extensively lab testing all their products for PFAS (forever chemicals that are considered one of the newest chemicals to pollute our planet and enter our bodies)

Clean. Conscious. Vegan.

  • PFAS testing: undetected <10pmm organic Fluorine for their Foundation, CC Cream, Concealer and their CC tube and Mascara component packaging
  • Vegan & Cruelty Free certified by PETA
  • Made with low heavy metal ECOCERT® minerals
  • Mica suppliers are members of the Responsible Mica Initiative
  • Produced and formulated in Canada, in a zero carbon footprint facility
  • Loaded with phytonutrients and antioxidants
  • Offer a diverse, global shade range

Conscious Beauty that captures yours, naturally 

SAPPHO New Paradigm Concealer Collection